Willo Perron

Born in 1974 in Montreal, Willo Perron is a French Canadian designer and creative director and is the pioneer behind Artist Creative Direction. He found Willo Perron and Associates in California in the early 2000s where he launched world tours and shows for Jay-Z, Drake and Rihanna amongst others whilst also creating and directing fashion shows for Yeezy and Alexander Wang as well as designing Grammy winning reciord packaging for St. Vincent’s 'Masseduction' album.

Through his studio Perron Roettinger, his repertoire pf projects in recent years has spanned nearly every facet of design from exhibitions for Cartier to runway shows for Chanel to retail spaces for Stussy and Skims. While he still dedicates a large part of his time to live shows – including his work on Rihanna’s recent 2023 Super Bowl Halftime Show and groundbreaking Savage x Fenty show that garnered him an Emmy nomination in 2022 – he has focused his efforts on expanding his studio's collaborations to include larger interior design, print, and custom furniture projects - including the Pillo collection for Knoll.